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Privacy Policy

Any personal information provided or to be gathered by Swallow Aquatics Online is controlled primarily by:

Swallow Aquatics
London Road, Rayleigh
Essex
SS6 9ES

We are committed to protecting your privacy. We will only use the information that we collect about you lawfully and in accordance with the Data Protection Act 1998. We collect information about you in two ways:

  1. Through the use of automatic tracking devices. We use software on the website that collects statistics such as how many people are visiting the site, which pages they are looking at and how long they are spending on the site. This information is anonymous and is used only in order for us to understand visitor needs and improve the site.
  2. When you request a specific service, such as subscription to our newsletter. The type of information we collect this way may include your name, address, phone/fax number and email address. Information gathered for this purpose will never be used for any other purpose or shared with any other companies. We will always give you the option to unsubscribe from our newsletter facility by clicking the ‘Unsubscribe’ button that appears on each newsletter.

We will never collect sensitive information from you without your explicit consent. The information we hold will be accurate, relevant and up to date. Any inaccuracies will be corrected promptly. We will never disclose any information about you to any third party. When you visit some areas of our website, a ‘cookie’ will be placed on your computer. This is a small file that enables our site to improve the quality of your visit. You may be able to set your browser to reject cookies, although this may affect the quality of your visit. We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you. It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you finish using a shared computer.

Examples of the information we collect and analyse include the Internet protocol (IP) address used to connect your computer to the Internet, login, email address, password, computer and connection information such as browser type and version, your operating system and platform, purchase history, which we sometimes aggregate with similar information from other customers to create features such as Top Sellers, the full Uniform Resource Locators (URL) click stream to, through and from our website (including date and time), cookie number and products you viewed or searched.

Information we receive from other sources includes updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily, account information, purchase or redemption information and page-view information.